Landing pages are important in the strategy of a
paid post-click, and many pay-per-click (PPC) professionals are aware of this.
Is it worth the time, energy and cost to make several landing pages that are
targeted to meet a specific need?
Creating over-the-top landing pages and going
through the cost and anxiety of setting them up can be justified, especially
when you are going over it with a customer.
Adding Videos To Landing Pages
A client needs three landing pages for their
business and wants to add videos to the landing pages. You might find out that
the videos on the landing pages did not do well and you will have to remove
them. After removing the video, you will find that the landing pages are
performing well. During this period, you may consider adding more landing pages
to the project.
Service-Specific Landing Pages vs. Geo-Specific Landing Pages
Creating and managing many city-specific landing
pages may be quite alarming, so it may be better to transfer to landing pages
geared toward offering services. You will realize that the quality score is not
an issue, and the performance of the landing pages will be enhanced. The ease
at which you manage the landing pages will be good and you may be able to
increase your reach to 50 metro areas. If you stay with these strategies for
the next few years, you will find that the results are good.
Returning From Service-Specific to Geo-Specific
After a while, you may decide to return to the
video method used earlier, and see what happens. Create a city-specific landing
page with videos and you will be surprised at how well they do. We tested this
out and found a 60 percent increase in the cities that were tested. This was a
great improvement. We were given the approval by our client to create 50 city-specific
landing pages with videos that were specifically for that city, and for all the
metro areas that were serviced by the client. This project had taken a year
before it was completed, due to the amount of work that was involved to get the
landing pages and the videos created.
What Were The Results?
The hard work paid off and the results were
wonderful. The landing pages performances were a great contributor to the
project. Involved in this project was the testing of other updates and changes
that were made. These changes were added to all the landing pages, and the
results were amazing.
What Lessons Can Be Learned From This Project?
PPC per-click lessons learned is the importance
of landing pages. They can have a great influence on your projects and should
never be undervalued.
Never Give Up Experimenting
Because technology is constantly changing, and
companies grow at the same rate, things you tried earlier, that did not do well
should never be pushed aside forever. If you tried it before and it did not
work, try it again at a later time, maybe a few years in the future, and you
may be surprised at the good results it produces.
PPC 101's Power Should Not Be Underestimated
The strategies that were used in this PPC experiment with the landing pages and the videos were not groundbreaking
strategies, but the basics of PPC. Any PPC professional can replicate the
methods that were used and receive excellent results.
